|If it can't be recycled, it won't be recycled
Claims from a well-known carton manufacturer surfaced recently making direct comparisons to cans; and on sustainability credentials in particular.
If this was intended to rile, it worked. Well on me anyway!
But if it was intended to steal a march on steel (pun intended), it failed.
Because steel for packaging, cans, has the highest recycling rate of all packaging materials, 77.5 per cent according to the latest, independently verified figures from APEAL.